Rock ‘n’ Roll is Here to Stay

Rock ‘n’ Roll is Here to Stay

I don’t need to tell you that Lititz rocks. You know.

And I don’t need to tell you that Clair Brothers and Tait Towers have quietly transformed Lititz into the chief exporter of rock ‘n’ roll shows; the Wall Street Journal already did.

But I think I might burst into a cloud of confetti if I don’t tell you about the epic “Power Up” opening ceremony that christened the new Rock Lititz Studio on Saturday September 20th. Because wow. Wow.

Built as a dedicated production rehearsal space for concert tours, Rock Lititz stands 100 feet tall and occupies 52,000 sq. ft.—the largest of its kind in the world. Its exterior, however, is a poker face that reveals nothing of what happens inside.

Photography courtesy of Rock Lititz

The luxury of the VIP/Press room lent credence to the whispered rumors—”sources” reported that anyone from Bruce Springsteen to Elton John, or even Oprah, might show up. This was not to be, but we ate and drank like rock stars.

TFB Catering, which owns and operates Annie Bailey’s, served up a phenomenal spread of lobster, oysters, and Kobe sliders, while trays of delectable hors d’ouvres circled the room. For the occasion, they even concocted a symbolic punch that included champagne for celebration and pop rocks for… well, you can probably guess. Moving forward, TFB Catering will be the official caterer for Rock Lititz.

Entering the massive rehearsal area was surreal; blue fog swirled around 770 people, while strange apparitions—like popcorn machines and rows of suspended soft pretzels—floated in and out of the mist. Somewhere in that electric blue dream, a DJ was spinning tracks from artists like U2 and Bon Jovi, who worked with Tait Towers and Clair Brothers (now Clair Global) in the past.

Before long, partners Troy Clair, Michael Tait, Adam Davis and General Manager Andrea Shirk made their entrance along the extended wings of the stage to a rousing AC/DC anthem. Senator Mike Brubaker initiated the ceremony with a few remarks, then led the crowd in a fist-pumping chant of “I am a rockstar!” At last, it was time: the partners in Rock Lititz assembled around the enormous mad scientist power switch (would you expect anything less from these theatrical masterminds?) and, with a mighty heave, powered up the awe-inspiring venue.

Then, confetti. So much confetti. We were drinking confetti while the cannons continued to bombard the room with it. A dynamic lighting rig/chandelier (designed for the VMAs) telescoped and jived above our heads. Crisp, powerful speakers pumped out The Four Seasons’ 1962 hit, Sherry, as a tribute to the first band who employed the Clair Brothers so many years ago.

Rock Lititz Studio is in the business of making spectacle, and wow, do they deliver!

Brent Urmey is an avid reader and writer on a variety of subjects, including social media, SEO, the Wireless industry, and life in Lancaster County, PA. He is a graduate of Drexel University and a survivor of the 2012 Mayan Apocalypse.