South by South Wonderful

South by South Wonderful

For thirty years and counting, thousands head to Austin, TX each March for the annual SXSW Festival. Once again, Fine Living Lancaster joined this pilgrimage to act as your eyes and ears at the SXSW Music, Film, and Interactive festivals. What a wonderful, educational, entertaining, and, well, super fun trip it was. Check out our roundup of our best discoveries through a series of South by South Wonderful blogs.


We knew we were in for a good time at Create & Cultivate’s SXSW pop-up conference when we were greeted just inside the event entrance by a sapphire box emblazoned with the phrase, “Nevertheless, she persisted.” From there, the day only became more of a dream. La Croix piled up their watercolor signature boxes to create a fun photo booth, of course enjoyed while hydrating with their fruity sparkling water. Noosa Yoghurt provided fuel in the form of a yogurt s’mores bar. Roasting marshmallows over an open flame, we felt like we were back at summer camp, surrounded once again by some of the coolest women mentors.

Next up? A cute new hairstyle at the Dry Society hair-braiding lounge. After wandering around the many pop-up stations that could occupy a girl for the entire day, we settled in to listen to some of the event’s inspiring, fascinating, and radiant guest speakers. The theme of this day was absolutely “Girls Support Girls” and, as you can probably guess, we were on board. An energizing day spent celebrating and learning from tough-as-nails women came to a close with keynote speaker Kristen Bell, who discussed her non-profit, This Bar Saves Lives. All we can say after the rad day we had with Create & Cultivate is: we are RSVP’ing “YES PLEASE!” for next year’s event. Check out C&C and their upcoming conferences at




Recent GW School of Media & Public Affairs alumna. Passionate storyteller. Avid podcast listener & NYT Best Seller reader. Lover of flowery writing, sad music & strong coffee.