Digital Marketing 101
Digital Marketing 101 with RODA marketing
I started RODA marketing in August 2010 with my brother, Adam Roda. From day one, we placed a huge emphasis on the relationships we were building with our clients and the results we worked hard to deliver. Hence, our tagline was born: Relationships & Results.
At RODA marketing, we customize our digital marketing strategies to fulfill your company’s needs and to help grow your business. Our Internet Marketing Company has been successfully developing and executing marketing campaigns for years by getting your ideal customers to take the actions you want them to take.
With our team’s combined marketing experience and creativity, we are positioned to be more than just another vendor. We work together with you to build and execute an efficient digital marketing strategy that will help you grow your business (in both the short and long terms).
DIGITAL MARKETING & COVID-19
Over the years, consumer behavior continues to change and technology continues to advance, which makes having a fluid digital marketing strategy extremely important.
With the recent onset of COVID-19, business owners face unprecedented challenges, and major disruptions have occurred and will continue to occur. Consumer behavior will be forever changed because of COVID-19.
During these moments of uncertainty, some businesses adapt and prosper, while others stay stuck in their ways and ultimately fail. What can you do to ensure you are one of the businesses that overcomes COVID-19 and all future challenges that come your way? Digital marketing.
To any business owner out there reading this, below is the most important thing to keep in mind when it comes to your digital marketing strategy. We understand the stakes for your business and livelihood couldn’t be higher, so we want to help.
ADAPTABILITY & COVID-19
Many local businesses depend on referrals and foot traffic to keep their customer base growing. This is why COVID-19 has been so damaging to so many businesses. No foot traffic leads to no revenue.
This makes it especially crucial for businesses to have a way to reach their customers at the right place and the right time – hello, digital marketing! Even though social distancing may have created physical space between us, businesses don’t need to lose touch with their customers.
Even during COVID-19, life didn’t come to a complete halt. People still need home services, lawn care, food, and more. In other words, they still need your business.
We can all agree that the future is unknown. We know with certainty that having a strategic and fluid digital marketing strategy helps you communicate in a timely and effective manner. Are you still open? Did you change your hours? Are services being offered in new ways? Can I order online? How are you protecting your employees and customers? Your customers want and need to know this type of information.
CLOSING THOUGHTS
Now is the perfect time to revisit your marketing strategy. If your current strategy consists of offline tactics only, you should consider adding in digital elements (like being active on social media, creating a responsive and mobile-friendly website, etc.).
If you are already partaking in digital marketing strategies, you may want to consider taking things a step further by analyzing the performance of your website via Google Analytics, running ads on social media, or keeping your brand top of mind with re-marketing campaigns.
Interested in learning more about digital marketing and/or improving your current digital marketing strategies? Reach out to me via email: matthew@rodamarketing.com, or call me at 888.653.0331.
By Matthew Roda
